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chew weiyi
Hi, I'm Weiyi. I'm a communications strategist with 5 years of experience in external and internal communications, content strategy and content creation. I am passionate about creating digestible and engaging content for the masses while communicating intentional messages for a brand.
My specialisations include strategic communication, short- and long-form content creation, and content design. I am also skilled in consumer research, SEO, SEM and social media analytics. I strongly believe in growing brands through creative storytelling and data-driven strategies.
Let's deliver results together.
SKILLED IN
Multi-channel execution, messaging and positioning strategy, target mapping, conversion-focused campaign design, short- and long-form content creation, performance tracking and optimisation.
EXPERIENCE
Jan 2025 - Present: Media & Communications Strategist, Office of the President of the Republic of Singapore
Sep 2022 - Jan 2025: Strategic Communications Manager, A*STAR Corporate Communications Division
Dec 2021 - Sep 2022: PR and Social Media Executive at Redhill
Jan 2020 - Dec 2021: Marketing Associate at NUS Enterprise
Jul 2020 - Dec 2020: Corporate & Marketing Communications Intern at Changi Airport Group
Sep 2017 - Feb 2018: Brand & Social Media Intern at Singapore Airlines
April 2017 - Aug 2017: Events Campaign Co-chairperson, Client: North West CDC
April 2017 - Aug 2017: Social Media Campaign Winner, Client: Beyond Social Services
SOFTWARE CAPABILITIES
Adobe Illustrator, InDesign, Lightroom, Photoshop, Premiere Pro
Facebook Creator Studio and Facebook Ads Manager
Google Ads Manager
Capcut
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