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chew weiyi

Hi, I'm Weiyi. I'm a content strategist with 5 years of experience in external and internal communications, content strategy and content creation. I am passionate about creating digestible and engaging content for the masses while communicating intentional, strategic messages for a brand.

My specialisations include strategic communication, short- and long-form content creation, and content design. I am also skilled in consumer research, SEO, SEM and social media analytics. I strongly believe in growing brands through creative storytelling and data-driven strategies.

Let's work on delivering results together.

Chew Wei Yi

SKILLED IN

Consumer research, copywriting, public relations and crisis communications, internal communication, short-form and long-form content creation, social media management.

EXPERIENCE

Mar 2024 - Present: Manager (Strategic and Internal Communications, ASTAR Corporate Communications Division
Sep 2022 - Mar 2024: Assistant Manager (Strategic and Internal Communications), ASTAR Corporate Communications Division
Dec 2021 - Sep 2022: PR and Social Media Executive at Redhill
Jan 2020 - Dec 2021: Marketing Associate at NUS Enterprise
Jul 2020 - Dec 2020: Corporate & Marketing Communications Intern at Changi Airport Group
Sep 2017 - Feb 2018: Brand & Social Media Intern at Singapore Airlines
April 2017 - Aug 2017: Events Campaign Co-chairperson, Client: North West CDC
April 2017 - Aug 2017: Social Media Campaign Winner, Client: Beyond Social Services

SOFTWARE CAPABILITIES

Adobe Illustrator, InDesign, Lightroom, Photoshop, Premiere Pro
Facebook Creator Studio and Facebook Ads Manager
Google Ads Manager
Capcut

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