Changi Kids Club

2020

Publication Design | Strategy

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Changi Kids Club was created during the COVID-19 pandemic when the world went into lockdown and restricted leisure travel. Activity books were released to bring the Changi experience to our audience by featuring aviation-related activities.

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As Singapore eased its COVID-19 restrictions, Changi Kids Club was re-strategised as a tool to drive footfall, spending and brand love. This activity book features both stay-home activities and the various Christmas activities at Changi Airport.