2022 - Present

Content Creation

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Like every Gen Z, I view social media as an opportunity for me to grow my personal brand. Since I'm always helping brands with their content, why not apply the same rules for myself?

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I primarily create short-form content on TikTok as a way to share the things I enjoy and also better understand the TikTok algorithm. I use my personal account as a way to test different content types, TikTok's SEO strategy and also conduct A/B tests. My primary content pillars are food, travel and product recommendations.

• Best performing post: Popmart video (222.9k views, 26.1k likes)

• 2nd best performing post: Johor Bahru vlog (67.3k views, 3.9k likes, 2k saves)

• 3rd best performing post: Lauv concert (48.2k views, 6.4k likes)

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This is one of the many ways I keep myself updated on social media trends and strategies.