2022 - Present

Social Media Management | Content Creation

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Although content creation is not part of my primary portfolio, I took the initiative to volunteer and create content for A*STAR's Instagram and TikTok channels. I was part of the pioneering team that launched A*STAR's TikTok account, and consistently pitched content ideas that A*STAR could do. 

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When creating content, I always remembered that they had to highlight the good work of scientists, show A*STAR as a positive workplace environment, and convey that A*STAR is a huge contributor to Singapore's economy.​

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Here are some of my top performing posts:

• Humans of A*STAR Q&A (62k views, 290 likes)

• Pass the Phone Challenge (32.4k views, 200 likes)

• Overhead in A*STAR (55.9k views, 265 likes and 46.9k views, 200 likes)

• Gen Z Scientist (213 likes, engagement rate 2.7%)

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Click the mock-ups on the right to view the full post >